WHAT IS SERRA&FONSECA
Founded in 2012, Serra&Fonseca is located on a large estate
in Emilia Romagna, a land of castles and oak groves,
skirted by an ancient Salt Route.
Here we grow lavender, iris, helichrysum and other perfume ingredients,
and we extract essential oils by steam distillation.
The brainchild of Giovanna Zucconi Fonseca, Italy’s most prominent
scent culture specialist, Serra&Fonseca stands for Italian beauty,
that unique mixture of nature and culture, landscape and art,
of handcrafts and taste.
“Telling stories has always been my job, and it still is”, says Giovanna,
who is a renowned journalist and hosted radio and tv programs.
“To me, scent is a way of telling stories”.